After putting the world of sports entertainment behind him, Bruce Levenson dedicated more of his time and energy to the world of philanthropy. In 2010, along with his wife Karen, Levenson seed funded the Do Good Institute at the University of Maryland, an initiative aimed at getting college students interested in charity work and giving them the skills needed to start up their own successful philanthropic organizations.

The Do Good Institute encourages college students to develop meaningful relationships within their local community by showing them the value of being engaged and developing a habit of volunteering their time to worthwhile causes. At the same time, they are instructed as to how their developing understanding on the inner workings of a business can help philanthropic organizations develop strategy to better achieve their goals.

By getting college students to both be engaged with charities and instruct them on how they can be successful in similar endeavors, Levenson homes to get the next generation of philanthropists prepared before they organize in earnest.

Seven years in and the Do Good Institute has has several success stories from enterprising students like the Food Recovery Network and Imperfect Produce. And Levenson sees an added benefit in the initiative as more young people become invested in the changes they promote in their communities they also become more involved in campus life. This, he expects, will fight back some troubles colleges and universities have faced since more of higher education has turned digital by helping similar initiatives taking shape across the country.


About Bruce Levenson:

Bruce Levenson is an American businessman who co-founded the United Communications Group, attracting millions of clients over 40 years of operation. According to ESPN, he was an owner and governor of the Atlanta Hawks until 2014.

Levenson has been a longtime sponsor of the Holocaust Memorial Museum and has served as President of the I Have a Dream Foundation. Levonson, along with this wife Karen, founded the Center for Philanthropy and Nonprofit Leadership.